One-click conversions
in email

AMP for email is an open code framework, originally built by Google, that lets an email behave like a webpage inside supported inboxes like Gmail and Yahoo. It's what powers clicking, swapping, and submitting without leaving the message. AMP isn't the only route to interactivity. Zaymo also builds with advanced HTML/CSS, so subscribers in inboxes that don't support AMP, like Apple Mail, still get an interactive experience rather than a flat one. The exact mix of interactive features can vary by inbox, and every subscriber sees a polished version of the email regardless.

Every inbox gets a well-designed email. The fully interactive version renders in Gmail, Yahoo, and Apple Mail, which together cover the large majority of consumer email opens. Inboxes that don't allow interactive content, like Outlook, automatically get a graceful fallback: a clean static version of the same email, never a broken one. Subscribers see something polished wherever they open.

No. Zaymo is a design tool that works alongside the ESP you already use, including Klaviyo. In almost every case you build the email in Zaymo and send it through your existing ESP, so nothing about your current setup has to change. For a few specific flows, like review collection or upcoming-order notifications, Zaymo can handle the send directly if you'd rather it did.

Zaymo brings the subscription portal into the email. Subscribers swap products, delay a shipment, skip, or edit their plan in one click, without logging in or leaving the inbox. Brands using it see roughly 20% fewer cancellations, and those saves hold up over time: a 9-month lifetime-value pull across 37,000 subscribers from one test cohort showed the saved subscribers returned about 30x what Zaymo cost to run ($0.02 per subscriber against a $0.60 LTV lift).

Yes, and this is where interactive email changes the math. When someone swaps a product, delays an order, or leaves a review inside the email, they complete the action without ever clicking out, so a traditional metric like click rate can actually look lower even as real engagement goes up. Zaymo reports the interaction rate: what people actually did inside the message. Standard email platforms can't see any of this, because they only track opens and outbound clicks. In-email actions are a category of engagement data that didn't exist before interactive email, and they're often the truest signal of whether a subscriber is still engaged.

Start by questioning the ROI number you already report. Most email revenue is credited on a "within 5 days of open" window, which quietly counts sales that would have happened anyway. The number you can actually defend is revenue completed inside the email itself, with no click-through and no attribution window. That's what Zaymo measures, and it's the figure that survives scrutiny from a CFO.

Yes. Connect your Shopify store and Zaymo can pull live product pages into the email, build a cart, and in many cases let customers buy without leaving the message. It's also what powers one-click cross-sells and upsells inside emails subscribers already open, like the upcoming-order notification. Brands running these see an 83% average lift in cross-sells.

If Zaymo's full interactivity isn't available through your ESP, it's because your ESP hasn't enabled AMP for email yet. Many providers will turn it on once customers ask. A quick note to your account manager requesting AMP support is often all it takes to get it on their roadmap. In the meantime, Zaymo's HTML/CSS interactivity still works in supported inboxes like Apple Mail regardless of your ESP.

Possibly. If it's a strong idea and it fits ecommerce, Zaymo will look at designing a custom email for it. Reach out to sales@zaymo.com and the team can tell you what it would take to build a custom template.