Initial Problem:

Cornbread Hemp had been offering cross sells in campaigns and flows but had two problems:

1. Customers wanting to purchase from the email needed to be directed back to the website in order to make their purchase, losing out on many conversions as a result

2. Cornbread Hemp not able to leverage Rebuy recommendation algorithm in emails

Zaymo's Solution:

With Zaymo, Cornbread Hemp was able to do two major things to increase conversions:

1. Reduce friction by allowing their customers to one click purchase inside the email

2. Offer personalized product recommendations in the email by leveraging Zaymo’s integration with Rebuy

Use Case:

Results:

• 12X ROI from cross sells

• Engagement rate: 22%