A popular health and wellness brand sends upcoming order notifications to consumers who subscribe to recurring deliveries of products. They saw these notifications as a way to increase one-time upsells, but the Recharge quicklinks weren’t getting very far.
Zaymo built an interactive portal that:
- Populates the items in the upcoming order
- Highlights related items that can be added with one click
This portal is now available to all Zaymo customers and integrates with just about every subscription provider on the market.
Setup
The brand set up an A/B test to watch how Zaymo performed against the existing emails, and let it run for about a month. The test A/B tested against an email stocked with Recharge Quicklinks encouraging adding items to the order.
Results
Compared to the static emails, the interactive emails did the following:
- -12% click-through rate
- +12% interaction rate**
- +83% one-time add-ons**
The attributed revenue associated with the one-time add-ons was 5x more than Zaymo’s total monthly price from a single email in the upcoming order flow.
Takeaways
The embedded customer portal caused a significant revenue bump, and many more subscribers were exposed to additional products on the merchant’s site. Plus, the merchant paid for Zaymo multiple times over.