Cornbread Hemp receives a 12X ROI from cross sells

Cornbread Hemp offers USDA certified organic, full spectrum hemp extract products.

Initial Problem

Cornbread Hemp had been offering cross sells in campaigns and flows but had two problems:

• Customers wanting to purchase from the email needed to be directed back to the website in order to make their purchase, losing out on many conversions as a result
• Cornbread Hemp not able to leverage Rebuy recommendation algorithm in emails

Zaymo’s Solution

With Zaymo, Cornbread Hemp was able to do two major things to increase conversions:

• Reduce friction by allowing their customers to one click purchase inside the email
• Offer personalized product recommendations in the email by leveraging Zaymo’s integration with Rebuy

Results