Just Ingredients offers nourishing beauty products and nutritional supplements made of the best ingredients that nature provides. Just Ingredients removes artificial flavors, sweeteners, dyes, and fillers from delicious and nutritional consumer wellness products.
Problem
Just Ingredients had been offering cross sells in emails but had two problems:
- In campaigns, high-intent customers seeing offers in emails needed to navigate to the website to make their purchase. Each step lost customers.
- Subscription flows spiked churn. After seeing their order details, customers were logging into the subscription portal to cancel subscriptions.
Life with Zaymo
With Zaymo, Just Ingredients increased conversions through:
- Reducing friction by allowing their email recipients to one click purchase inside the email.
- Bringing the subscription portal directly into the email to allow customers to make any edits directly in their inbox. This significantly reduced too-much-product churn as customers swapped flavors or delayed the delivery date to match their preferences.
Use Case
Results
- 15X ROI in total ([Incremental revenue + savings]/[Zaymo’s cost])
- 11X ROI from cross sells
- 4X ROI from a 14% decrease in subscriber churn
Zaymo boosted our conversion rates dramatically, turning casual visitors into loyal customers with ease.
Cyndi Lauper
CEO