Rasa decreases subscriber churn by 34%

Rasa is a popular CPG brand offering adaptogen-packed coffee alternatives to bring energy without caffeine jitters or crashes. Their blends support stress resilience, mood, focus, and overall well-being.

Initial Problem

Rasa was sending an upcoming order email to active subscribers but had two problems:

• Poor CX: If a subscriber wanted to make an edit to their subscription, they had to click a link in the email, get directed to the subscription portal, and then manually make changes in there.
• High cancellation rate: Once subscribers entered the portal, they had a high chance of cancelling their subscription.

Zaymo’s Solution

With Zaymo, Rasa was able to do two major things:

• Great CX: Reduce friction by allowing subscribers to edit their variant and add other products to their subscription with one click inside the email
• Reduce subscriber churn: Keep customers away from the cancel and pause button in the portal by offering a delay option in the email

Results