Buoy receives a 52% reduction in churn by allowing customers to edit their subscription in-email
Zaymo partnered with Kulin, Buoy's email marketing agency, to build the perfect billing reminder email. Using Zaymo's in-email subscription portal widget, customers were able to make changes to their subscription directly in their email. This resulted in 52% less cancellations.
Jan 1, 2026
Buoy transforms any drink into a hydrating, functional beverage in just one squeeze.
Initial Problem
Buoy was sending an upcoming order email to active subscribers but had one major problem:
High cancellation rate due to customers having too much product on hand. Since customers didn't have easy access to changing their subscription frequency or the ability to delay their order, they were logging into their portal to cancel or pause indefinitely.
Zaymo + Kulin's Solution
With Zaymo's interactive email widgets, Buoy was able to do two major things:
Frictionless delays: Customers could delay their upcoming shipment directly inside the reminder email. No logging in. No redirects.
Freedom to change subscription frequency: Customers could change from monthly to quarterly shipments directly inside an email with one click.
Use Case
Results
52% reduction in cancellations attributed to the billing reminder flow
