Featured 6 in-email leaks to fix for BFCM
One sitewide blast sent to everybody leaves money on the table. Here are the six places BFCM email programs leak revenue, and how to plug each one in under a week.
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6 in-email leaks to fix for BFCM
One sitewide blast sent to everybody leaves money on the table. Here are the six places BFCM email programs leak revenue, and how to plug each one in under a week.
Abandoned cart discounts: when 5% beats 30%
Bigger abandoned cart discounts can lift conversions but reduce contribution. See a 5% vs 30% example and learn how to test your own offers.
Klaviyo Email Attribution: What Revenue Reports Miss
Default email attribution can credit a purchase to an email nobody read. Here's what inflates the number and how to measure email honestly.
How interactive email works
Interactive email lets customers take actions inside the inbox with no redirect. This article covers how it renders, who sees it, and how to measure what it does.