Just Ingredients receives a 15X ROI from in-email cross sells and frictionless subscription editing
By using Zaymo's one-click purchasing features and embedded subscription portal in their emails, Just Ingredients saw a 15X ROI (Incremental revenue + savings/Zaymo's cost).
Jan 7, 2026
Just Ingredients offers nourishing beauty products and nutritional supplements made of the best ingredients that nature provides.
Initial Problem:
Just Ingredients had been offering cross sells in emails but had two problems:
In campaigns, customers wanting to purchase from the email needed to be directed back to the website in order to make their purchase, losing out on many conversions as a result.
In flows, customers wanting to add products to their subscription had to log into their portal and then find which products to add, making a clunky experience.
Zaymo's Solution:
With Zaymo, Just Ingredients was able to increase conversions through:
Reducing friction by allowing their customers to one click purchase inside the email.
Bring the subscription portal directly into the email to allow customers to make any edits directly in their inbox.
Use Case:
Results:
11X ROI from cross sells
4X ROI from a 14% decrease in subscriber churn
A total of a 15X ROI (Incremental revenue + savings/Zaymo's cost)
