Rasa is a popular CPG brand offering adaptogen‑packed coffee alternatives to bring energy without caffeine jitters or crashes. Their blends support stress resilience, mood, focus, and overall well‑being.

Initial Problem

Rasa was sending an upcoming order email to active subscribers but had two problems:

1. Poor CX: If a subscriber wanted to make an edit to their subscription, they had to click a link in the email , get directed to the subscription portal, and then manually make changes in there.

2. High cancellation rate: Once subscribers entered the portal, they had a high chance of cancelling their subscription.

Zaymo's Solution

With Zaymo, Rasa was able to do two major things:

1. Great CX: Reduce friction by allowing subscribers to edit their variant and add other products to their subscription with one click inside the email

2. Reduce subscriber churn: Keep customers away from the cancel and pause button in the portal by offering a delay option in the email

Use Case

Results

• 34% decrease in subscriber churn

• 11X ROI