Rasa decreases subscriber churn by 34%

Initial Problem:

Rasa was sending an upcoming order email to active subscribers but had two problems:

1. Poor CX: If a subscriber wanted to make an edit to their subscription, they had to click a link in the email , get directed to the subscription portal, and then manually make changes in there.

2. High cancellation rate: Once subscribers entered the portal, they had a high chance of cancelling their subscription.

Zaymo's Solution:

With Zaymo, Rasa was able to do two major things:

1. Great CX: Reduce friction by allowing subscribers to edit their variant and add other products to their subscription with one click inside the email

2. Reduce subscriber churn: Keep customers away from the cancel and pause button in the portal by offering a delay option in the email

Use Case:

Results:

• 34% decrease in subscriber churn

• 11X ROI