AKT London is a large personal care brand offering award-winning deodorant balm to full body care. Created onstage, adored offstage.

Initial Problem

AKT London was sending an upcoming order email to active subscribers but had two problems:

1. Clunky cross sell experience: In order for customers to purchase products promoted in an email, they were directed to their customer account where they manually needed to add product to their subscription.

2. Manual subscription editing: Whenever a customer wanted to swap a variant or change when the date of their shipment, they needed to login to the subscription portal and navigate around to make decisions.

Zaymo's Solution

With Zaymo, AKT London was able to do two major things:

1. Frictionless purchasing: Customers could now add products to their subscription inside the email with one click without being redirected.

2. Better subscription editing UX: No more logging into the portal, customers could now edit their subscription with a click.

Use Case

Results

• 13X ROI (Revenue generated/Zaymo's cost)

• 41% decrease in subscriber churn from the delay in-email function